Sunday, 11 March 2012

Swedish fashion label hits London!


It was store launches galore last night! As Topshop opened the doors to its new Las Vegas high street fashion shop, here in the UK the coolest Brit gals headed to London’s Carnaby Street for the grand opening of Swedish fashion brand Monki’s first UK store. Sister brand to Cheap Monday and owned by H&M, it’s quickly become our go-to label for offbeat, purse-friendly buys – and this season we can’t get enough of their floral shirts.
It appears the celebs love Monki too, with Zara Martin, Vanessa White, Laura Whitmore and Amber Atherton hitting the bash last night. Girl of the moment Zara worked a preppy cool look in a polka-dot blouse, skinnies and a pea coat, which she glammed up with some towering Office platforms.Made In Chelsea starlet Amber nailed spring pastels in double powder blue and some envy-inducing lilac Chanel arm candy, while MTV presenter Laura Whitmore went bold in a red heart-print jumper.  
As the A-list browsed the offerings in the kooky store, complete with neon lights, merry-go-round displays and wacky balloons, ├╝ber-cool Swedish duo Icona Pop kept everyone entertained before DJ ‘It’ girls Yasmin, Zara and Margot Bowman took to the decks. That’s another retail hotspot added to our hit list, but don’t worry if you don’t live in London, you can get your hands on Monki’s goodies at monki.com.


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